Media Performance Analyst, Rotterdam, Zuid-Holland

Location: Rotterdam, Zuid-Holland  |  Sector: Food  |  Start Date: 6/22/2026  |  Job ref: 58251


Company
A leading organization in the consumer goods industry, dedicated to delivering innovative products and memorable brand experiences. The company values data-driven decision making, creativity, and continuous improvement to meet consumer needs and drive growth.

Job Description
We are looking for a detail-oriented Media Performance Analyst to join the team temporarily during a maternity leave cover. In this role, you will focus on measuring and analyzing the effectiveness of media campaigns across various channels, turning complex data into actionable insights that guide smarter marketing strategies.

Responsibilities
-Define and implement standard frameworks for campaign measurement and performance evaluation
-Lead post-campaign analysis alongside media agencies and research partners
- Oversee marketing mix modeling to optimize media planning and evaluate campaign results
-Monitor digital campaign performance and identify opportunities for improvement
-Drive test-and-learn initiatives to inform future campaign strategies
-Support media planning by setting clear KPIs and communication standards
-Translate performance data into clear, compelling recommendations for internal stakeholders
-Ensure learnings are integrated into future campaigns and planning cycles

Requirements
-Bachelor’s or master’s degree in marketing, Business, Analytics, Economics, or related field
-2–5 years of relevant experience in media, marketing analytics, or campaign measurement
-Strong understanding of digital media effectiveness and campaign evaluation
-Skilled in data interpretation and translating insights into business recommendations
-Proficient in Excel and PowerPoint; experience with LLM is a plus
-Fluency in English; Dutch is advantageous
-Excellent communication and stakeholder management skills

Other Information
If you are interested and want to apply, please submit your application via the apply button below and contact me.


 

58251

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Neetu Parkala

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