The Company
A global fast moving consumer goods organization focused on food and beverage brands, operating across multiple markets. The company emphasizes data driven marketing, consumer insights, and digital transformation to drive growth and innovation.
Role description
As a Marketing Analytics Specialist, you will lead campaign measurement and performance analysis across brands and media channels. The role focuses on translating complex data into clear insights and actionable recommendations. You will work at the intersection of data, media, and business strategy to enable smarter marketing decisions and improved campaign effectiveness.
Responsibilities
- Define and standardize campaign measurement frameworks and processes
- Lead post campaign analysis with media agencies and research partners
- Own marketing mix modeling and collaborate with analytics and media partners
- Monitor campaign performance across digital channels and identify optimization opportunities
- Drive test and learn initiatives to generate actionable insights
- Support media planning by defining clear KPIs and performance metrics
- Translate complex data into clear and actionable business recommendations
- Embed learnings into future campaigns and investment decisions
Requirements
- Bachelor or Master degree in Marketing Business Analytics Economics or related field
- Experience in marketing analytics campaign measurement or media performance
- Strong understanding of digital and full funnel media effectiveness
- Ability to translate data into clear insights and business recommendations
- Experience working with cross functional stakeholders
- Strong Excel and PowerPoint skills
- Experience with large language models is a plus
- Fluent in English with Dutch as an advantage
- Strong communication and presentation skills
Other Information
- Collaboration with media agencies research partners and insights teams
58240
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Mohammed Sarfaraz
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