The Company
A global consumer goods organization undergoing a major business transformation while continuing to strengthen its market leading food brands.
The business is focused on ensuring a successful separation into a standalone organization while driving brand growth through consumer led innovation, insight generation, and strategic transformation programmes.
Role description
This Consumer & Market Insights Manager role supports two strategic initiatives within Consumer and Market Insights. Approximately 70% of the role is dedicated to a large scale business separation programme, ensuring continuity of data, tools, research capabilities, and vendor relationships. The remaining 30% focuses on leading consumer insight activities for a global brand visual identity transformation programme.
The successful candidate will act as a single point of accountability across both programmes, driving stakeholder alignment, governance, transformation delivery, and insight led decision making.
Responsibilities
- Lead separation readiness activities for Consumer and Market Insights data, tools, methodologies, and knowledge assets.
- Manage inventory, prioritisation, and migration of research tools, platforms, and agency relationships.
- Coordinate business continuity activities required for Day 1 and Day 2 operational readiness.
- Track programme risks, dependencies, milestones, and governance requirements.
- Support future state capability design and vendor transition planning.
- Collaborate with transformation leaders, procurement, legal teams, and external partners.
- Provide programme reporting and stakeholder communications.
- Lead the end to end consumer and shopper learning agenda.
- Design and manage research and validation programmes.
- Translate insight into actionable recommendations for marketing and design teams.
- Ensure brand design decisions are grounded in consumer understanding.
- Drive alignment between global, regional, and local stakeholders.
- Support insight led decision making throughout the transformation journey.
Requirements
- Extensive experience in Consumer and Market Insights, market research, or insight leadership roles.
- Strong transformation and change management experience.
- Background managing complex cross functional programmes.
- Expertise in qualitative and quantitative research methodologies.
- Strong stakeholder management and influencing skills.
- Experience managing external agencies and research vendors.
- Ability to assess research protocols, methodologies, and learning plans.
- Strong business acumen and strategic thinking capability.
- Experience working with brand development and innovation initiatives.
- Data analytics and AI tool proficiency.
- Excellent communication and presentation skills.
Ability to manage multiple priorities in a fast paced global environment.
Other Information
Interested in shaping the future of globally recognized brands? Apply now and be part of a high-impact consumer insights and transformation journey.
58459
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Mohammed Sarfaraz
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