The Company
This company is a global leader in the consumer goods sector, committed to improving everyday life for people around the world. With decades of experience, it is known for a diverse portfolio of highly recognized brands. Among them is a top-tier global ice cream brand celebrated for its premium indulgence and consistent double-digit growth. Loved by millions worldwide, the brand stands as a symbol of luxury and pleasure, with a mission to help people embrace joy by boldly pursuing what makes them happy, while constantly innovating to delight and inspire consumers.
The Role
We are looking for a passionate and driven Brand Development Associate to join the Global Masterbrand Team. In this role, you will contribute to the global sticks platform, help deliver the 2026 innovation pipeline, and lead communication deployment across key markets. This position requires strong brand-building skills, creative flair, and a collaborative mindset. You will work closely with cross-functional teams and regional stakeholders to bring the next wave of sticks innovations to life.
Responsibilities
-Support the strategic development and execution of the global sticks platform, ensuring alignment with brand priorities and consumer expectations.
-Contribute to the creation and rollout of the 2026 innovation mix, focusing on product excellence and brand distinctiveness.
-Partner with regional teams to ensure smooth execution of innovations and campaigns, providing guidance, toolkits, and performance tracking support.
-Champion the Masterbrand across all sticks initiatives, maintaining consistency in tone, visual identity, and brand purpose.
Requirements
-Bachelor’s or Master’s degree in marketing or a relevant discipline.
-A positive and proactive team player with a passion for premium brands and an appreciation for beauty, fashion, and indulgence.
-Someone who thrives in a fast-paced, international environment and brings a “can-do” entrepreneurial spirit.
-Previous FMCG experience is a plus.
Other Information
Are you interested and would you like to apply for this position? Please submit your application using the application button below and contact Zahra Souhali.
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About us
Since 2012, SIRE Life Sciences is the most innovative and engaged consultancy company for the life sciences industries.
SIRE Life Sciences is proud of its ability to adapt to changing trends while always maintaining the highest level of quality for both our clients and our candidates.
Our team of knowledgeable professionals provides customized staffing services to clients and candidates, including secondment, direct hire, temporary-to-hire, temporary staffing, brokering, Statement of Work and we approach each type with the same degree of professional assessment. Our refined and collaborative style is unmatched in the staffing industry. We’re able to see beyond the surface to create matches that result in successful careers for our candidates and valuable talent for our clients.
Effective employment solutions need to put the right person in the relevant place every time, using advanced systems to streamline costs and time-frames for clients.