Brand Strategy Lead, Rotterdam, Zuid-Holland

The Company
This company is a global leader in consumer goods, known for its wide range of food, beverages, personal care, and home care products. It owns some of the world's most popular brands, including those in skincare, hygiene, and nutrition. With a strong presence in many countries, it is recognized for its commitment to sustainability, innovation, and making everyday products accessible to millions worldwide.

Role Description:
Our client is seeking a passionate, consumer-obsessed Laundry Brand Manager to join the Home Care team in Rotterdam. In this strategic and creative role, you will be the driving force behind the innovation and communication agenda of our laundry brands

Responsibilities:

• Leading the innovation and renovation roadmap for the laundry category.

• Building distinctive brand assets and purposeful brand communication strategies.

• Identifying new growth opportunities through consumer insights and market trends.

• Co-owning the P&L and budget management to meet profitability and growth targets.

• Developing a deep understanding of category dynamics, competitors, and consumer behavior.

• Crafting and executing full-funnel campaigns: from innovation launches to always-on content.

• Leading external partnerships with agencies, digital hubs, and media stakeholders.

• Monitoring in-market performance and driving responsive action plans.

• Coaching and developing team members (1 Assistant Brand Manager, 2 Junior Brand Managers).

• Co-leading the digital development strategy with the HC Digital Hub
  
  
  Requirements:

• Proven brand development and innovation experience within FMCG.

• Strong business acumen with cross-functional collaboration skills.

• A strategic and creative thinker who can transform insights into actionable ideas.

• Track record in end-to-end campaign execution and managing external agencies.

• Demonstrated ownership of brand P&L and budget control.

• Passion for consumers, trends, and building meaningful brand experiences.

• A self-starter with a growth mindset, eager to lead and inspire cross-functional teams.

• Fluent in English; Dutch is a plus but not mandatory.
  
  Other information  
  Apply to our vacancy for more information. Looking forward to getting in touch!

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