Marketing Automation & Digital Campaign Specialist

The Client 
Our client is a global leader dedicated to revolutionizing procurement processes and enhancing efficiency on a large scale. They prioritize delivering innovative solutions while cultivating a forward-thinking culture. With bold ambitions and a dynamic, inclusive workplace, they provide exceptional growth opportunities for professionals eager to make a meaningful impact in the procurement industry.

The Role 
As a Marketing Automation & Digital Campaign Specialist you will lead email and loyalty campaigns within UFS's Dutch division. Their goal is to engage food operators, nurture relationships, and ultimately drive conversions, leading to long-term customer loyalty and sales growth. The role also entails overseeing campaign planning, execution, and optimization, specifically through email marketing channels and loyalty programs.

Responsibilities 

• Set up and manage email campaigns in Marketo, including nurture flows, monthly inspirational emails, enrichment campaigns, and A/B testing to drive engagement.
• Optimize automated email flows and monitor daily performance, making data-driven adjustments to improve results and maximize conversions.
• Collaborate with data scientists to create personalized, data-driven campaigns that target specific customer behaviors and needs.
• Work closely with sales, marketing, and data teams to align digital campaigns with the overall business strategy and ensure a cohesive approach.
• Act as a digital consultant for the Operator Conversion Team (OCT), aligning campaign concepts with customer journeys and using the right touchpoints for effective engagement.
• Coordinate campaign materials across multiple digital channels, including websites, social media, and other platforms, ensuring consistency and visibility.
• Oversee the ‘Cook & Save’ loyalty program, managing stock, orders, loyalty points, and working with fulfillment partners to ensure smooth operations.
• Reactivate loyal users and continuously optimize the loyalty strategy to stay relevant and improve customer retention.
• Be the local expert on Marketo and its integrations, owning the end-to-end email marketing process and ensuring campaigns are executed effectively.
• Stay up-to-date on best practices, tools, and new technologies, making sure email marketing strategies remain effective and future-proof.

• Bachelor’s or Master’s degree in marketing, communications, or a related field (commercial direction).

• 2-4 years in a digital marketing role, focusing on email marketing; experience in online marketing (B2C or B2B); hands-on experience with campaign management tools like Marketo; and experience analyzing and reporting campaign performance.

• Proficiency with Marketo or similar marketing automation tools; familiarity with Google Analytics; and (desirable) knowledge of Salesforce, Adobe Experience Manager, or Adobe Target.

• Fluent in Dutch and English, both written and verbal.

•  Strong understanding of multi-channel campaign management; in-depth knowledge of the customer journey and optimization for conversions; excellent organizational skills and attention to detail.

• Creative thinker with a test-and-learn mindset; proven ability to work cross-functionally with marketing and sales teams; and a result-driven approach to improving performance and achieving goals.

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