Company:
A global, science driven ingredients organization operating in the nutrition and life sciences space. The business develops high end nutritional ingredients and solutions for all life stages, serving customers worldwide through a strong Business to Business model.
Job Description:
This role leads digital marketing activities for the Performance and Active Nutrition segment within the ingredients business. The focus is on delivering global campaigns, owning SEO, SEA, and website strategy, and translating segment marketing goals into effective digital execution. Close collaboration with marketing, marcom, and digital stakeholders is essential.
Responsibilities:
- Co develop the digital marketing strategy aligned with segment marketing goals
- Lead day to day delivery of global Performance and Active Nutrition digital campaigns
- Develop the digital communication calendar together with marketing communications
- Define campaign approaches and select digital touchpoints
- Set and manage KPIs and performance metrics at channel and campaign level
- Execute SEO and SEA strategy in collaboration with marketing and marcom teams
- Own website vision including UX and performance optimization
- Deliver in and post campaign analysis with actionable insights
- Provide digital competitor analysis based on marketing or market intelligence briefs
- Act as joint local privacy officer
- Manage projects including timelines, budgets, and deliverables
Requirements:
- Bachelor’s degree
- Minimum 8 years of experience as a digital marketing manager
- Strong experience delivering global and regional B2B campaigns
- In depth knowledge of digital marketing tools, platforms, and best practices
- Proven expertise in SEO, SEA, and website UX
- Strong analytical skills for campaign performance optimization
- Solid project management capabilities
- Experience with Google Analytics, CRM, and marketing automation tools
- Understanding of sales and marketing processes
- Excellent written and spoken English
- Communicative, confident, proactive, and comfortable working in changing environments
Other Information:
- Hybrid working model with two office days and three remote days
If you are interested and want to apply, please submit your application via the apply button below and contact me.
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About us
Since 2012, SIRE Life Sciences is the most innovative and engaged consultancy company for the life sciences industries.
SIRE Life Sciences is proud of its ability to adapt to changing trends while always maintaining the highest level of quality for both our clients and our candidates.
Our team of knowledgeable professionals provides customized staffing services to clients and candidates, including secondment, direct hire, temporary-to-hire, temporary staffing, brokering, Statement of Work and we approach each type with the same degree of professional assessment. Our refined and collaborative style is unmatched in the staffing industry. We’re able to see beyond the surface to create matches that result in successful careers for our candidates and valuable talent for our clients.
Effective employment solutions need to put the right person in the relevant place every time, using advanced systems to streamline costs and time-frames for clients.