Senior Brand Manager, Rijswijk, Zuid-Holland

The Company  
The client is a leading player in the specialized nutrition industry, dedicated to improving the well-being of vulnerable groups, including infants, the elderly, and individuals with medical conditions. With a strong focus on innovation, quality, and compliance, our client works closely with co-manufacturers to ensure that all products meet the highest standards of safety, regulatory requirements, and nutritional excellence.  

Role Description
We are seeking a results-oriented Brand Manager to join the Balkan & EastMed Marketing team, with responsibility for driving growth in the Early Life Nutrition category across a complex, multi-country region. The role owns the regional brand management of iconic brands translating global and regional brand strategies into high-impact, market-ready execution. Operating across two regions and more than ten countries via a distributor-led model, this position requires strong cross-market coordination, disciplined execution, and a highly collaborative approach. The Brand Manager acts as a central executional driver, ensuring excellence across digital, ATL/BTL, and distributor activations. 

Responsibilities

• Monitoring consumer trends, competitive activity, and category dynamics across the Balkan and EastMed regions.
• Analysing brand performance (sales, market share, pricing) and identifying growth opportunities and risks.
• Supporting regional strategic planning, including brand communication, innovation pipelines, channel strategy, and portfolio development.
• Leading end-to-end innovation and renovation projects, from market analysis and concept development through claims alignment, asset creation, go-to-market planning, launch execution, and post-launch evaluation.
• Contributing to short? and long-term growth planning, budget planning, and excellence in execution standards.
• Co-leading Category (CAT) strategy development and execution across both regions.
• Delivering clear, actionable competitor and category insights through structured reporting and market research.
• Coordinating the execution of integrated campaigns across ATL, BTL, digital, social, influencer, OOH, and TV channels.
• Owning social media content calendars for both short-term activations and long-term brand platforms.
• Collaborating closely with internal stakeholders (Sales, Digital, Medical, Regulatory) and external agencies to deliver cohesive, compliant activations.
• Partnering with distributors to ensure effective local implementation, measurement, and optimisation of campaigns.
• Ensuring consistent brand representation through high-quality asset management and localisation aligned with global guidelines.
• Leveraging emerging digital trends, tools, and optimisation techniques (including testing and performance tracking) to continuously improve engagement.
• Navigating a complex matrix organisation, aligning global, regional, and local stakeholders.
• Managing agency relationships (media, creative, digital) to ensure timely, high-quality delivery.
• Coordinating cross-border projects to ensure seamless execution across multiple markets.
• Maintain robust budget tracking, campaign reporting, and project documentation. 

Requirements

• 3–6 years of experience in Brand Management or Marketing, preferably within FMCG, healthcare, or consumer goods.
• Strong experience in multi-channel marketing, including digital, social media, influencers, and ATL/BTL campaigns.
• Proven track record in marketing execution excellence across multiple markets.
• Hands-on experience with innovation or renovation projects, including project management, claims, packaging, and go?to?market execution.
• Demonstrated ability to work effectively with agencies and distributor-led market models.
• Strong analytical skills with the ability to translate data and insights into clear commercial actions.
• Excellent stakeholder management and communication skills in complex, matrix environments.
• Highly organised, proactive, and comfortable operating in a fast-paced, international setting.
• Fluency in English is required; Hebrew is an advantage. 

Other information  
Apply to our vacancy for more information. Looking forward to getting in touch!  

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