The Company
A global industrial organization operating in a complex B2B environment with a strong focus on commercial excellence, digital transformation and data-driven decision making. The company is scaling its commercial agenda and modernizing its technology landscape to accelerate growth.
About the Role
This role leads the full commercial technology, data and AI enablement agenda. It owns the CRM program from a business perspective, drives commercial data governance, accelerates AI adoption, and supports modernization of end-to-end business development processes. The position bridges commercial needs with digital, analytics and IT capabilities to increase speed, efficiency and execution quality across regions.
Responsibilities
- Lead and own the commercial CRM program including roadmap, adoption, data quality, governance and user experience
- Define and implement the commercial data vision and 12?month roadmap including KPI dictionary, governance and reporting ecosystem
- Embed performance steering through dashboards covering funnel progression, forecasting, pricing analytics and pipeline insights
- Drive AI enablement by identifying scalable use cases, building training programs, establishing governance and measuring adoption
- Support the evolution of the end to end business development process through system enablement, qualification standards and funnel governance
- Oversee digital media management including channel mix, budget efficiency and global alignment
- Partner with Digital and IT to translate business requirements into technical roadmaps related to platforms, automation and process mining
- Build digital and data capabilities across commercial teams through structured enablement and training
Requirements
- 12 or more years of commercial enablement, digital transformation, CRM, analytics or commercial operations experience in a global B2B setting
- Proven experience owning Salesforce or other CRM programs with strong adoption and data quality outcomes
- Strong background in data governance, KPI definition, analytics translation and dashboard development
- Experience driving AI adoption within commercial or marketing teams
- Demonstrated cross functional program leadership with Marketing, Sales, Finance, IT and regional organization
- Experience in organizational transformation and change management
- Strong communication, influencing and stakeholder management skills
- Commercially oriented mindset with digital and technology affinity
- English fluency required; Dutch helpful but not mandatory
- Experience working in hybrid commercial and IT driven environments
Other Information
If you are interested and want to apply, please submit your application via the apply button below and contact me.
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About us
Since 2012, SIRE Life Sciences is the most innovative and engaged consultancy company for the life sciences industries.
SIRE Life Sciences is proud of its ability to adapt to changing trends while always maintaining the highest level of quality for both our clients and our candidates.
Our team of knowledgeable professionals provides customized staffing services to clients and candidates, including secondment, direct hire, temporary-to-hire, temporary staffing, brokering, Statement of Work and we approach each type with the same degree of professional assessment. Our refined and collaborative style is unmatched in the staffing industry. We’re able to see beyond the surface to create matches that result in successful careers for our candidates and valuable talent for our clients.
Effective employment solutions need to put the right person in the relevant place every time, using advanced systems to streamline costs and time-frames for clients.