Being one of the most innovative companies in the healthcare industry with over 400 exciting and groundbreaking products designed to improve the quality of life of all of it's customers. Operating both B2B and B2C, their influences on the healthcare sector as a whole have been immense in it's 100+ years of operations.
In this role your main responsibility will be to ensure the creation and delivery of engaging content that inspires, supports and guides our users in the digital services (app, web, crm). This consists of identifying the content strategy, content roadmap, the creation of the content to bring personalized services, coaching programs, and writing engaging and inspirational content, together with markets, marketing teams and domain experts/partners, and ensuring the availability of the content in the appropriate systems.
· Set, plan and implement the content strategy and content roadmap for digital personalized services that inspires and engages with our global app, web users and crm subscribers.
· Creating, editing, maintaining content together with domain experts and partners, user input and key opinion leaders by leading the content creation process and liaise with content and copy writers (both internal and external)
· Identifying the consumer needs for the various digital propositions pre- and post-launch.
· Translating consumer needs into (digital) functions and requirements
· Translating (scientific) shave/ style / skin knowledge into consumable content
· Ensuring the quality, validity, localization, legal and brand compliancy of the content. Ensuring content is consistent in tone of voice and with the communication strategy of MG propositions.
· Use in-app and out of app tools to increase users’ engagement. Ensuring the availability of the content via the appropriate systems, incl the content management system.
· Generating new concepts in the digital solution space in multidisciplinary teams featuring competences in e.g. Artificial intelligence, Augmented Reality, Machine learning etc.
· A Masters degree in Engineering, Applied Sciences, Industrial Product Design or similar.
· At least 3 years of experience in a similar role
· Experience in defining and leading strategy & roadmap.
· Experience in working in multidisciplinary teams. Bonus if experience in collaborating with experts, influencers, copywriters to create content.
· Fluent in English, both verbal and in writing
For more information please contact Michaël Rodrigues at firstname.lastname@example.org or +31 (0) 206589800 or click the button below