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  • Location

    Breda, Gemeente Breda, North Brabant

  • Job title:

    Marketing Operations Specialist

  • Sector:

  • Job ref:

    46452

  • Start Date:

    2021-07-08

The Company 
Our client is an international biopharmaceutical and healthcare organization focused on the research, production and commercialization of an extensive portfolio of products. 

Role Description 
As a Marketing Operations Specialist you will bridge brand managers and creative agencies to ensure that marketing assets meet business needs. You will be allocated to a one specific therapeutic area. 

Responsibilities 
- Acts as the SPOC between the content owners (promo & medical) and the suppliers (creative agencies, digital production agencies, print management, warehousing, media buyer…).
- Finetunes the customer journeys with the support of omnichannel specialists, using the tactical plan as a baseline.
- Takes the lead in getting and finetuning the briefings of his/her partners by setting up regular intakes. The baseline is to use the tactical plan and push the Brand Manager/Medical towards campaign briefings and to provide proactive advice on branding, regulatory rules and timelines for individual assets.
- Creates & updates the central asset planning tool, that contains an overview of all campaigns and the detailed planning for all omnichannel assets included.
- Functions as a marketing asset specialist, who supports his/her partners with the optimization of briefings of promotional assets over all on- and offline channels (leave behinds, advertisements, digital banners, websites…), with knowledge of the role of each asset in the customer journey.
- Has deep knowledge of corporate, product and disease branding & regulatory rules and is able to review assets in line with these guidelines.
- Initiates, coordinates the approval process for all communication assets and is responsible for the branding approval.
- Seeks for optimization to build omnichannel assets & customer and the collaboration with the preferred supplier network.
- Manages the stock of materials.


Requirements 
- Bachelor/Master or equal by work experience
- Excellent planning and organizational skills (be able to work with strict deadlines)
- Proactive and assertive attitude
- Communication skills to connect with different creative partners
- Excellent writing and speaking skills of EN and NL; for FR basic knowledge is sufficient


Other Information 
Work on site 1-3 days per week. 
For more information please contact Carla Garcia at c.garcia@sire-search.com or +31 (0) 20 658 98 01. 

Contact us

SIRE® LIFE SCIENCES B.V.

Staten Bolwerk 1
2011 MK Haarlem
The Netherlands
+31 (0) 20 658 9800

SIRE® STAFFING SOLUTIONS B.V.

Keizersgracht 440A
1016 GD Amsterdam
The Netherlands
+31 (0) 20 658 9804