About the company:
One of the biggest FMCG company in the Netherlands, my client has a purpose of bringing innovative methods towards distribution of food supplies. This position is for one of their branches.

About the role:

As a Content Specialist you will Lead and activate the campaigning process with a focus on email and loyalty within the local organization, reaching and engaging chefs, and driving conversion to sale - resulting in valuable long-term buying relationships.

Responsibilities:

Co-creation of the always-on campaigning plan

Works with and advises Operator marketers on the creative briefing of their major campaigns to ensure they are created for digital
Translating campaign concepts and ideas into an integrated journey / flow, choosing the right touchpoints that fit the target audience and use the right call to actions to drive conversion
Design & build process of non-automated campaigns (e.g. newsletters)
Design & build process of automated and trigger based campaigns
Monitor daily performance of campaigns and optimize accordingly
Monitor campaign experience and operator journey
Drive digital change within the organization from a campaign perspective
Own the ‘emailing-expertise’ as the local expert (Marketo and integrations)
Working together with data scientists to prepare data driven and personalized campaigns
Member of the Operator Life Cycle Team (cross OCT) to define and build Loyalty flows
Own & manage the loyalty program ‘Cook & Save’ with third partner for fulfilment

Requirements:

Bachelor or Master degree in marketing-, communication- or commercial direction
2-4 years of working experience in similar function
Strong experience in online marketing in B2C or B2B area
Experience in creating campaigns in campaign management tool(s)
Experience in analyzing and reporting campaign results
Knowledge of Google Analytics
Fluent Dutch & English, verbal & written

Desirable:

Knowledge of Marketo
Knowledge of Salesforce
Knowledge of Adobe Experience Manager/Adobe Target