About the company:
One of the biggest FMCG company in the Netherlands, my client has a purpose of bringing innovative methods towards distribution of food supplies. This position is for one of their branches.
About the role:
As a Content Specialist you will Lead and activate the campaigning process with a focus on email and loyalty within the local organization, reaching and engaging chefs, and driving conversion to sale - resulting in valuable long-term buying relationships.
Responsibilities:
Co-creation of the always-on campaigning plan
Co-creation of the always-on campaigning plan
- Works with and advises Operator marketers on the creative briefing of their major campaigns to ensure they are created for digital
- Translating campaign concepts and ideas into an integrated journey / flow, choosing the right touchpoints that fit the target audience and use the right call to actions to drive conversion
- Design & build process of non-automated campaigns (e.g. newsletters)
- Design & build process of automated and trigger based campaigns
- Monitor daily performance of campaigns and optimize accordingly
- Monitor campaign experience and operator journey
- Drive digital change within the organization from a campaign perspective
- Own the ‘emailing-expertise’ as the local expert (Marketo and integrations)
- Working together with data scientists to prepare data driven and personalized campaigns
- Member of the Operator Life Cycle Team (cross OCT) to define and build Loyalty flows
- Own & manage the loyalty program ‘Cook & Save’ with third partner for fulfilment
Requirements:
- Bachelor or Master degree in marketing-, communication- or commercial direction
- 2-4 years of working experience in similar function
- Strong experience in online marketing in B2C or B2B area
- Experience in creating campaigns in campaign management tool(s)
- Experience in analyzing and reporting campaign results
- Knowledge of Google Analytics
- Fluent Dutch & English, verbal & written
Desirable:
- Knowledge of Marketo
- Knowledge of Salesforce
- Knowledge of Adobe Experience Manager/Adobe Target