The Company
Our Client is a world leader in Essential dairy, plant-based product, early life nutrition and medical nutrition. By maintaining a clear and consistent brand value, their mission and products became popular enough to allow them to operate worldwide. Besides specializing in therapeutic food and infant formula, they collaborate in researching several diseases to make patient`s life easier with their products.
Role Description
As a Senior Brand Manager, you will play a crucial role in shaping the brand strategy and leading the development of integrated communication plans that engage both healthcare professionals (HCPs) and patients. You will work closely with the global and local teams to create tailored content that builds stronger connections with HCPs and patients in targeted therapeutic areas such as Cancer Care and Frail Elderly Care.
Responsibilities:
- Develop and implement consumer-first communication strategies to drive market penetration and double business impact in targeted therapeutic areas within three years.
- Collaborate with global and local teams to produce global content that resonates with HCPs and patients, building stronger connections across priority health areas.
- Lead the production and deployment of precisely-timed content to engage HCPs and patients, leveraging data-driven insights to inform content decisions.
- Oversee the implementation of our new visual identity in EU and provide guidance on brand positioning and visual identity to markets like AMEA and Brazil.
- Work closely with top agency partners to co-create high-impact campaigns that elevate brand presence and resonate across channels.
Requirements:
- Degree in Business or a related field.
- 8+ years of experience in the healthcare and consumer industries, with deep expertise in brand strategy, digital marketing, project execution, and market impact.
- Strong commercial and analytical skills, with a proven ability to capture and act on consumer and HCP insights.
- Experience in launching and scaling brand strategies and cross-functional initiatives on both local and global levels.
- Proactive problem-solving skills and the ability to manage complex projects and guide cross-functional teams.
- Multi-language proficiency is a plus.
Other information
Apply to our vacancy for more information. Looking forward to getting in touch!
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About us
Since 2012, SIRE Life Sciences is the most innovative and engaged consultancy company for the life sciences industries.
SIRE Life Sciences is proud of its ability to adapt to changing trends while always maintaining the highest level of quality for both our clients and our candidates.
Our team of knowledgeable professionals provides customized staffing services to clients and candidates, including secondment, direct hire, temporary-to-hire, temporary staffing, brokering, Statement of Work and we approach each type with the same degree of professional assessment. Our refined and collaborative style is unmatched in the staffing industry. We’re able to see beyond the surface to create matches that result in successful careers for our candidates and valuable talent for our clients.
Effective employment solutions need to put the right person in the relevant place every time, using advanced systems to streamline costs and time-frames for clients.