Brand Activation Specialist, Amersfoort, Utrecht

Location: Amersfoort, Utrecht  |  Sector: FMCG  |  Start Date: 5/1/2025  |  Job ref: 55024

The Company
Join a dynamic and diverse European brand team in the FMCG sector, where creativity and execution go hand in hand. You'll play a key role in bringing a well-known brand to life through smart digital and in-store activations tailored to the Dutch market.
 

Role Overview
We are looking for a Brand Activation Specialist to support the Dutch market department of our client's company. You’ll lead digital, social, and in-store campaigns that drive brand visibility and engagement. Your focus will be on executing three major projects: a Q4 in-store campaign, a portion pack display plan, and a digital/influencer campaign for a new product line.
 

Key Responsibilities
-Plan, execute, and optimize shopper and digital activations across all channels
-Coordinate content creation with agencies and internal teams

-Manage social and retail media strategies to maximize campaign impact
-Translate brand objectives into actionable, result-driven activations
-Monitor campaign performance and apply insights to improve outcomes
-Ensure strong stakeholder alignment and project delivery
 
Requirements
-Bachelor’s or Master’s degree in Marketing, Communication, or similar
-4–5 years of experience in FMCG, particularly in shopper marketing and digital content
-Fluent in Dutch
-Creative, proactive, and results-oriented
-Strong project management and stakeholder coordination skills
-Affinity with social media and influencer campaigns
 
Apply Now
If you're a creative marketer with a hands-on mentality and a passion for delivering impactful campaigns, we’d love to hear from you!
 

55024

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Since 2012, SIRE Life Sciences is the most innovative and engaged consultancy company for the life sciences industries.

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