Digital Marketing & Email Campaign Specialist

The company
Our client is a multinational consumer goods company known for its diverse portfolio of trusted brands in personal care, home care, and food and beverages. With a focus on sustainability and social responsibility, strives to create positive impact while delivering innovative products to meet evolving consumer needs.

Role Description
As a Digital Marketing & Email Campaign Specialist, you will be responsible for leading and activating the campaign process, with a strong focus on email marketing and loyalty within the local organization. Your goal will be to reach and engage chefs, drive conversion to sales, and build valuable long-term customer relationships. Additionally, you will collaborate with the Cross-Functional Team (OCT) for the Care & Cure + HMR target group, translating campaign concepts and ideas into a seamless and integrated customer journey.

Responsibilities

• Develop and manage email campaigns in Marketo, including nurture flows, monthly inspirational emails, enrichment campaigns, and A/B testing to enhance engagement.
• Optimize automated email workflows by analyzing daily performance and making data-driven improvements to increase conversions.
• Partner with data scientists to design personalized, data-driven campaigns tailored to specific customer behaviors and needs.
• Collaborate with sales, marketing, and data teams to align digital campaigns with business objectives, ensuring a unified strategy.
• Serve as a digital consultant for the Operator Conversion Team (OCT), aligning campaign strategies with customer journeys and leveraging the right touchpoints for maximum impact.
• Oversee campaign assets across multiple digital channels, including websites, social media, and other platforms, ensuring consistency and brand visibility.

• Bachelor or Master degree in marketing-, communication- or commercial direction
• 2-4 years of working experience in similar function
• Strong experience in online marketing in B2C or B2B area
• Experience in creating campaigns in campaign management tools.
• Fluent Dutch & English, verbal & written

54439