Consumer Insights Specialist

Location: Zoetermeer, Zuid-Holland  |  Sector: Food  |  Start Date: 2023-02-27  |  Job ref: 50465

Consumer Insights Specialist 

The company
The company is the worldwide leader in the food industry with a strong vision to establish a healthier society through food. The main aim is to produce only products with the highest quality existing. However, the company went beyond that, and also now they are striving to achieve the full sustainability of every process.

The role
As a Consumer Insights Specialist, you will be responsible for analyzing consumer data and providing insights on how to improve the performance of the business. 

– Participating in the project management of qualitative and quantitative ad-hoc studies to work on innovations and brand positioning. 
– Provide support for strategic planning processes and prepare the annual operating plans by using consumer insights and market performance data. 
– Support the business performance monitoring. 
– Analyze the market share performance and align it with the business stakeholders’ needs. 

- Good understanding of market research and ability to perform qualitative and quantitative studies. 
- Experience with Nielsen data, and IQVIA knowledge is a plus. 
- Strong affinity with brands and communication landscape. 
- Interest in human psychology and behavior. 
- Fluency in English and proficiency in Dutch

Other information 
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About us

Since 2012, SIRE Life Sciences is the most innovative and engaged consultancy company for the life sciences industries.

SIRE Life Sciences is proud of its ability to adapt to changing trends while always maintaining the highest level of quality for both our clients and our candidates.

Our team of knowledgeable professionals provides customized staffing services to clients and candidates, including secondment, direct hire, temporary-to-hire, temporary staffing, brokering, Statement of Work and we approach each type with the same degree of professional assessment. Our refined and collaborative style is unmatched in the staffing industry. We’re able to see beyond the surface to create matches that result in successful careers for our candidates and valuable talent for our clients.

Effective employment solutions need to put the right person in the relevant place every time, using advanced systems to streamline costs and time-frames for clients.